NFL, Sony Announce Partnership

By Stephen Ur –

The NFL and Sony announced a partnership on Wednesday, making Sony the official technology partner of the NFL. They were also named the official headphones of the NFL.

Sony will be working with NFL coaches, players, teams and leaderships to transform the game, including an expansion of Sony’s sports technology through hawk-eye innovations to support officiating and the development of on-field and sideline technologies, including a coach’s headset that will debut during the 2025 season. The headsets will be powered by Verizon’s Business Managed Private Wireless Solution, running on Verizon’s 5G network.

“Building upon a long-established relationship, the NFL looks forward to embracing prominent industry leader, Sony, as an official technology partner,” said Gary Brantley, chief information officer at the NFL. “Advancing technology on and off the field is a top priority for the NFL, and this partnership will fortify Sony’s role in the NFL’s ever-growing technology ecosystem, elevating various dimensions of our sport and bringing fans closer to game-day action. From broadening Sony’s Hawk-Eye technology within the game to utilizing Sony’s suite of advanced imaging products, to the deployment of new coaches’ headsets in 2025, the NFL will harness Sony’s expertise to drive innovation and further solidify the league’s status as a premier sports organization.”

Sony cameras have been used by the NFL’s TV partners – CBS, NBC, FOX and ABC/ESPN – for decades, including many Super Bowls.

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